About Today's Vision

Dr. Donald R. Glenz and Dr. Stig B. Pedersen established Today's Vision in 1984 in Houston. Prior to their partnership, each had been successful practitioners - Dr. Glenz in Houston and Dr. Pedersen in his native Denmark. The early 80's marked a time of general economic turmoil for Houston. In addition to that, corporately owned optical superstores were popping up throughout the state, and the fragmented independent optometrists found themselves being squeezed. Superstores, by their sheer size, were attractive because of their promotion power and fast service. On the other hand, independent operations had the personalized service but lacked buying power to compete on price. Dr. Glenz and Dr. Pedersen felt the time was right to launch independently owned offices working together to combine the best attributes of both worlds. Their brainchild, Today's Vision, took the middle road to consumer preference, focusing on precision, speed, price and service.

Today's Vision's goals can be described in four points:

• Quality at competitive prices,
• Fast, efficient, personalized service,
• Highly trained personnel,
• Availability (offices open evenings and Saturdays)

Today's Vision locations are open when patients have time to see us with extended hours on Saturdays and weekday evenings. By carrying large inventories, 75% of glasses sold and 95% of contact lenses fitted are delivered within two hours. Today's Vision staffers are monitored carefully to keep them motivated and excited, a vital part of our success. Constant training assures their level of knowledge. Twenty years of steady, charted growth have seen Today's Vision expand to over 26 locations covering Greater Houston, Austin, Dallas-Ft.Worth, San Antonio, Beaumont, Nederland, and Tyler.

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