Selecting the right site. Obtaining your
loan. Developing your pro forma.
Reducing your opening expenses. Deciding
on which frames, lab and equipment.
Selecting and training staff. Setting up
your policies and procedures.
The decisions can be overwhelming for a
new optical office. An experienced group such as
Today's Vision can make sure the first
steps you take set the foundation for a
Although you could establish the office
in your name, brand identity gives you
The same applies to an existing office.
Even though you may have enjoyed results
as an independent, a known name such as
Today's Vision can help take you to the
next level. And long-term, when you
decide to retire or sell your office,
statistics show this type of brand
identity will enhance your sales price.
Today's Vision was founded in 1984 as
one of the first optometry groups in
Texas, and eventually evolved into a
franchise. In September 2005, a group of
21 Today's Vision doctors purchased the
company from the previous owner and
created Today's Vision Licensing
As a licensing group, the new Today's
Vision has been formulated as a
doctor-friendly organization. Licensees
no loger pay a percentage of revenues to
belong. More important, they have almost
total autonomy to operate their offices
and make their own buying decisions.
However, as an association, the new
Today's Vision has utliized its group
buying power to develop powerful vendor
relationships (for frames, contact
lenses, equipment and more). Because of
Today's Vision long-standing presence,
these major vendors not only provide
purchasing discounts, but substantial
co-op dollars and other benefits.