Selecting the right site. Obtaining your loan. Developing your pro forma. Reducing your opening expenses. Deciding on which frames, lab and equipment. Selecting and training staff. Setting up your policies and procedures.

The decisions can be overwhelming for a new optical office. An experienced group such as Today's Vision can make sure the first steps you take set the foundation for a successful start.

Although you could establish the office in your name, brand identity gives you an edge.

The same applies to an existing office. Even though you may have enjoyed results as an independent, a known name such as Today's Vision can help take you to the next level. And long-term, when you decide to retire or sell your office, statistics show this type of brand identity will enhance your sales price.

Today's Vision was founded in 1984 as one of the first optometry groups in Texas, and eventually evolved into a franchise. In September 2005, a group of 21 Today's Vision doctors purchased the company from the previous owner and created Today's Vision Licensing Corporation (TVLC).

As a licensing group, the new Today's Vision has been formulated as a doctor-friendly organization. Licensees no loger pay a percentage of revenues to belong. More important, they have almost total autonomy to operate their offices and make their own buying decisions.

However, as an association, the new Today's Vision has utliized its group buying power to develop powerful vendor relationships (for frames, contact lenses, equipment and more). Because of Today's Vision long-standing presence, these major vendors not only provide purchasing discounts, but substantial co-op dollars and other benefits.