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'Today's Vision is a
group of like-minded eye doctors who realize
the benefit of networking yet seek
autonomy in their daily practice
decisions. With so many competitive pressures,
attempting to operate a single-owner
practice is a challenge. Since 1984, Today's Vision
has years of continuous experience and
name brand recognition. Today's Vision offers
a beneficial brand identity that you
can't find with a buying group or
network affiliation.'
Donald Glenz, O.D.
Co-Founder Today's Vision
President, Today's Vision Licensing
Corporation
(and owner of Willowbrook and Tomball
offices) |
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New or existing office:
Selecting the right partner
is critical for success. |
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Selecting the right site. Obtaining your
loan. Developing your pro forma.
Reducing your opening expenses. Deciding
on which frames, lab and equipment.
Selecting and training staff. Setting up
your policies and procedures.
The decisions can be overwhelming for a
new optical office. An experienced group such as
Today's Vision can make sure the first
steps you take set the foundation for a
successful start.
Although you could establish the office
in your name, brand identity gives you
an edge.
The same applies to an existing office.
Even though you may have enjoyed results
as an independent, a known name such as
Today's Vision can help take you to the
next level. And long-term, when you
decide to retire or sell your office,
statistics show this type of brand
identity will enhance your sales price.
Today's Vision was founded in 1984 as
one of the first optometry groups in
Texas, and eventually evolved into a
franchise. In September 2005, a group of
21 Today's Vision doctors purchased the
company from the previous owner and
created Today's Vision Licensing
Corporation (TVLC).
As a licensing group, the new Today's
Vision has been formulated as a
doctor-friendly organization. Licensees
no loger pay a percentage of revenues to
belong. More important, they have almost
total autonomy to operate their offices
and make their own buying decisions.
However, as an association, the new
Today's Vision has utliized its group
buying power to develop powerful vendor
relationships (for frames, contact
lenses, equipment and more). Because of
Today's Vision long-standing presence,
these major vendors not only provide
purchasing discounts, but substantial
co-op dollars and other benefits.
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Discover the benefits of being a part of
Today's Vision! |
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Today's
Vision presently provides the following
services to its licensees: |
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Multiple frame line
discounts exceeding industry standards
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Discounts on contact
lenses, equipment, software and other
purchases |
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Managed care
credentialing (major medical panels &
vision plans) |
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Medical billing and
collection education |
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Monthly mailed recall
to patients |
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Vendor co-op marketing
campaigns |
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Email hosting |
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Corporate website (and
individual office website template) |
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Intranet site with
downloadable marketing graphics |
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Quarterly group
meetings with pertinent presentations
and CE |
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Annual meeting retreat |
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In-office marketing
signage & materials |
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Job applicant
clearinghouse |
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Immediate access to the
group for specific practice questions |
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And more features added
monthly |
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Plus, new
licensees receive a special package that
includes: |
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Site
selection model (based on our group's
experience, including sophisticated
demographic and psychographic demand
profiles) |
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Start-up checklist and
budget pro forma |
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Professional space plan |
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Special vendor offers
to reduce your initial cost |
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Initial marketing plan |
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Opening adverstising
mailers |
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Medical billing/coding consultation |
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Office manuals and
related documents |
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